In preparation of their new studio album Kasper Hate released three videos which already showed the new direction of this third longplayer (exluded WolfSkill which was a collection of earlier singles and works). 'Why Live When You Can Rule' is a heavily electronic, often danceable and much louder album than you might expect while listening through the Band's previous releases. The whole album is typical Kasper Hate but also new, fresh and full of magical songwriting moments. Distorted vocals , strong bass lines with catchy and clever pop cores, bewitching synthpop ballads and not least the creepy but on the same hand beautiful lyrics make WLWYCR Kasper Hate's best work to date.

The new, 17th single WANT / ed opens the team's latest history. Again working together with the Swedish singer Tomas Gustafsson from Erotic Elk reveals the guys in the new approach to music.